The goal is to occupy the media scene best by cultivating a long-lasting relationship between the product and journalists in the relevant domain.
- Press relations are undoubtedly one of the cheapest and most effective promotional tools to establish the reputation of a company.
- If press relations are important when launching a company or a product, they are also very important in the long term to maintain visibility over time. Very often as far as journalists and business partners are concerned, a company that communicates throughout the year inspires confidence.
- The media are extraordinary vectors for information to promote a product. Editorials provide excellent endorsement for the products listed as well as excellent visibility (towards potential and existing consumers but also towards those who do not yet know the products).