We have been structuring the entry and success of beauty, wellness, and luxury
brands in the French market for more than 19 years.
We act as a strategic market access partner, activating the levers required to structure
positioning, distribution, credibility, and visibility.
The French market, both influential and demanding, requires a refined understanding
of its codes and distribution channels.
With more than 25 years of experience, the agency deploys an integrated approach to
support brands at every stage of their development.
As a human-sized structure, BLB prioritizes tailor-made support, with direct involvement
and particular attention to the quality of relationships.
We have been structuring the entry and success of beauty, wellness, and luxury brands in the French market for more than 19 years.
We act as a strategic market access partner, activating the levers required to structure positioning, distribution, credibility, and visibility.
The French market, both influential and demanding, requires a refined understanding of its codes and distribution channels.
With more than 25 years of experience, the agency deploys an integrated approach to support brands at every stage of their development.
As a human-sized structure, BLB prioritizes tailor-made support, with direct involvement and particular attention to the quality of relationships.
The BLB team
Mia Borgel
CEO
Mia Borgel leads BLB and has supported beauty, wellness, and luxury brands in their development challenges in France for nearly two decades.
Her approach is based above all on a refined understanding of the market and its editorial, cultural, and commercial dynamics, which shape a brand’s long-term success.
Coming from beauty journalism, she has developed a strong standard for building brand image: coherent, credible, and sustainable.
Today, she works with French and international brands with a cross-functional vision of the ecosystem, supported by an established network of decision-makers, key opinion leaders, and strategic partners.
Each collaboration is personally managed, with close attention paid to the relevance of strategic decisions and the quality of long-term relationships.
Anastasia Ottmann
Head of Brand Visibility
& Market Amplification
Anastasia Ottmann oversees visibility and brand amplification strategy at BLB.
She ensures consistency across digital and influence channels, aligned with the overall positioning of each brand.
Her approach is based on an integrated vision of visibility, designed as a direct extension of brand strategy.
She supports the structuring and deployment of communication systems in an environment where consistency of messaging and clarity of image are essential.
She also contributes to active market monitoring by identifying brands, trends, and competitive dynamics to support the agency’s strategic thinking.
She works closely with BLB management to ensure continuity between strategy and brand expression.
